Last updated: 20 August 2025

Business Aissist, located at Gerrit Kasteinstraat 68,  Leiden, is responsible for the processing of personal data as set out in this privacy statement.

Contact details:
Business Aissist
Gerrit Kasteinstraat 68
2321RX, Leiden
The Netherlands
info@businessaissist.com

1. Personal data we process

We process your personal data because you use our services and/or because you provide this data to us yourself. Below is an overview of the personal data we (may) process:

• First and last name

• Company name

• Email address

• Phone number

• Address details

• Data about your activities on our website

• IP address and browser information

In the context of our AI Virtual Assistant services:
When you are a customer of our AI service, we process, on your behalf, the personal data of callers who interact with the virtual assistant. This may include:

• Phone numbers of incoming callers

• Audio recordings of conversations (if enabled)

• Content of conversations, including any personal data the caller provides (such as name, email address, appointment details).

As the provider, we act as the processor of this data. You, as our customer, are the controller.

2. Purpose and legal basis for processing personal data

We process your personal data for the following purposes:

• Handling your payment

• Delivering our services (AI assistant, workshops)

• To be able to call or email you if necessary to carry out our services

• To inform you about changes to our services and products

• To analyze website behavior in order to improve the website

• To comply with legal obligations

3. Sharing personal data with third parties

Business Aissist shares your personal data with third parties if this is necessary for the execution of the agreement and/or to comply with a legal obligation. These third parties include:

• Retell AI & OpenAI (or another LLM provider): For the technical realization of speech and AI functionality

• Cal.com: For scheduling appointments

• Cloud86: For hosting our website and data

• Siel: For processing invoices

With companies that process your data on our behalf, we conclude a data processing agreement to ensure the same level of security and confidentiality of your data.

4. How long we store personal data

We do not store your personal data longer than strictly necessary to achieve the purposes for which your data was collected. We adhere to statutory retention periods.

5. Cookies and similar technologies

We use functional, analytical, and marketing cookies. A cookie is a small text file stored on your device when you first visit this website. For more information, please refer to our Cookie Policy.

6. Accessing, correcting, or deleting data

You have the right to access, correct, or delete your personal data. You also have the right to withdraw your consent for data processing or to object to the processing of your data. You can send a request to info@businessaissist.com.

7. How we secure personal data

Business Aissist takes the protection of your data seriously and implements appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modification.